Sanova Dermatology
Role:
Art Direction & Design.
Objective:
The client wanted to modernize their website with a cleaner and more professional-looking website. Reorganize architecture and have less clutter, and showcase modern facilities.
Process:
- Worked directly with sales reps and account managers to discuss project goals, exceptions, and requirements.
- Communicated and consulted regularly with the client to discuss direction, breading, design ideas, areas of focus, and the overall look and feel.
- Worked with the writing team to outline the content and specific sections for the home page and custom inside pages.
- Collaborated with the development to make sure all styles and effects are implemented according to design specifications.
- Created and developed style guides, home page and inside page layouts, and responsive layouts all within the branding requirements.
Result:
A modern, clean, and easier-to-navigate website design that highlights the beautiful healthcare facilities and bold images that target the required demographics allowing for a personalized user experience. Restructured navigation and architecture allow for easier-to-find information and overall a better user experience.