OC Lifesmiles

Role:

Art Direction & Design.

Objective:

The client wanted to enhance the design with an updated and more modern-looking website design. They want to focus and target the location with images of the surrounding areas.

Process:

• I worked directly with sales reps and account managers to discuss project goals, exceptions, and requirements.
• Communicated and consulted regularly with the client to discuss direction, breading, design ideas, areas of focus, and the overall look and feel.
• Worked with the writing team to outline the content and specific sections for the home page and custom inside pages.
• Collaborated with the development to make sure all styles and effects are implemented according to design specifications.
• Created and developed style guides, home page and inside page layouts, and responsive layouts all within the branding requirements.

Result:

A clean modern responsive website design highlighting surroundings with bold imagery and easy to follow sections highlighting the practice procedures and patient experience with featured testimonials.