Project 08
BIMINI HealthTech
Agency: Etna Interactive | Year: 2023
Role: Website Design
Description: Custom website design for Bimini HealthTech
Objective
Redesign the website to align with Bimini HealthTech’s updated brand vision through refined messaging and imagery. Optimize the site to target medical professionals while showcasing their innovative products, research, and solutions. The goal was to highlight their leadership in delivering superior products through research, science, and innovation, with custom pages that emphasize their expertise, vision, and product lines.
Process
- Defined project goals and requirements with the client and account team.
- Worked closely with project managers to consult regularly with the client on branding, design direction, and areas of focus.
- Partnered with the writing team to refine and structure content for solution and product pages.
- Collaborated with developers to ensure accurate implementation of responsive features and design specifications.
- Designed style guides, page templates, and custom graphic elements aligned with updated brand standards.
Result
Delivered a clean, sophisticated, and responsive website design consistent with their new brand identity and message. The site highlights Bimini HealthTech’s expertise, product innovation, and research-driven solutions while improving navigation and user experience for medical professionals and partners. Custom graphics and interactive elements were developed to showcase their products in a more engaging and impactful way.
Contact
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