Project 03
All-Star Orthopaedics
Agency: Rosemont Media | Year: 2018
Role: Art Direction & Website Design
Description: Custom responsive website design for an orthopedic preacrice
Objective
Redesign the website with a clean, modern, and responsive layout to improve conversion, functionality, and overall user experience. Develop dynamic content areas focused on procedures and services, optimize for multiple locations, and highlight the practice’s expertise and comprehensive range of treatments.
Process
- Defined project goals and requirements with sales representatives and account managers.
- Consulted regularly with the client on branding, design direction, and areas of focus.
- Partnered with the writing team to structure homepage content, procedure pages, and service sections.
- Collaborated with developers to design and implement dynamic elements that highlight procedures and services.
- Created style guides, homepage mockups, and responsive layouts using Adobe Creative Suite.
Result
Delivered a fresh, modern, and responsive website with improved readability, accessibility, and user engagement. Larger imagery and focused content sections better connect with target demographics, while dynamic procedure and condition sections enhance usability and support conversion goals.
Contact
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